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Experiential Activations -BeckyWood Pop up
Project type
Pop up Activation
Date
2020
Location
Scottsdale, Arizona
Beckywood was a pop-up experiential event where we transformed a Scottsdale mansion into an immersive brand playground. Guests explored multiple touchpoint areas — each designed as an Instagram-worthy moment — bringing Becky’s bold and playful personality to life. The activation blended music, art, and beverage culture to create a festival-like atmosphere that turned the brand into a lifestyle experience.
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