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FRND

Project type

CPG Product

Date

2023

Location

Arizona/Los Angeles

FRND was developed as a social assistance brand for the sober curious, offering natural alternatives designed to enhance mood and connection. We led the product development process — from formulation with functional botanicals to branding that balances medicine with lifestyle. The result is a modern wellness product that empowers choice, supports community, and redefines what it means to socialize.

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